I just got word today that Google will be releasing a Pay Per Search service for it’s end users. This service will be available to end users that are not interesting in seeing the ads, powered by Google Adwords. Users will be allowed to purchase credits using Google Checkout, and can opt to pay (estimated at 1c) for each search query that they run through Google.
This is a great idea for users who don’t want to be bombarded with ads, however the problem for PPC marketers, is that if Google starts to see a lot of users opting to pay for searches, our PPC traffic from the campaigns will drop - resulting in far more traffic that will end up through natural search. Yet again, the constant battle between paid and natural search is heating up!
It’s actually been a full year since I announced that Google was looking at reverting to CPM from CPC. The argument was that Google was looking to boost revenues on low Clickthrough Rate search terms - perhaps Pay Per Search is a better way of achieving this? Only time will tell!
If you enjoyed this post, make sure you subscribe to my RSS feed!
Comments On This Post
April 1, 2008 at 12:01 pm
ya…. 01/04/08
April 2, 2008 at 12:15 am
[...] Click here for full article. [...]
April 3, 2008 at 4:55 pm
Hey Vinny, I know I am kinda late to react on this post but I was fooling around myself.
I am not sure if I should take your post seriously or take it as an April fool, I am so surprised that you don’t have more reactions on this as it is again a good post…. Again, I am not sure if this would be smart for Google from a financial point of view….
Vinny why don’t you start a new tradition something like May’s fool, June’s fool…….
Would bring lot’s of fun to this world.
Tot ziens….
April 3, 2008 at 6:00 pm
April fools joke for sure.
But, i do see the value of paid searched for things like Google Directory perhaps. Or maybe taking out all the online stores from their normal SERPS and creating a special section for paid searches of products for their collection of online stores.
Just an idea!
April 4, 2008 at 2:02 pm
This should be about April Fool link bait. Why people put so much effort into April stories and the link bait it creates?
April 5, 2008 at 10:42 pm
Pay per search, it is good idea but I dont think that it pays more money…
April 6, 2008 at 1:51 am
Thank goodness they are finally doing it! I was just about tired of clicking on all of those ads!
April 7, 2008 at 4:52 am
LOL - I wonder how much money they could lose/make. I think I’m going to track down monthly revenues and monthly searches and see what the numbers look like. I doubt anyone would opt to pay for ads free searches but???
You even brought up a negative! Nice fool
April 18, 2008 at 7:50 pm
Maybe the fact that they have just released quarterly results of +31% on last years growth might encourage them to forget this silly idea
April 22, 2008 at 8:49 am
Hiya All, have just discovered this blog, and as a proud South African would like to congratulate you on your accomplishments, Vinny!
This post grabbed my eye, but after reading the comments and checking the date it does seem like an April Fool’s prank…a very good one too!
Nothing wrong with linkbait, this was good for a decent chuckle…hahahahahahah
April 24, 2008 at 12:02 am
I got a chuckle out of this post also…
First thing came to mind was, and what difference would that make? I don’t click on the adds in the search results, but I still find lots of adsense wherever I do….
So I thought, hmmmm, will google drop sites that have adds on them. Now wouldn’t that throw a monkey wrench in everything
May 12, 2008 at 6:25 pm
Google will never succeed with pay per search. They blew up overnight with AdWords and now gonna kill themselves with this? Oh no way dude…lol
http://www.Drewryonline.net
http://www.Barack-Obama-News.Drewryonline.net
http://www.Social-Networking.Drewryonline.net
Join the Dicussion