So yet again, I’m forced to talk about what Google’s doing today. They’re launching their video ads today, but with the principle that the user can decide to watch it or not.
I’m interested in knowing if the payment model will be per download, view or click (on the ad)? I’m not really in favour of the user choosing to view the ad if I’m paying per download, but I would be if I’m paying per click.
This will be interesting – it’s nothing revolutionary, we’ve seen it coming for some time, but it’s interesting how it will play out going forward.
Update: Ok – just reread their post. Looks like you can pay CPM or CPC. I don’t think anyone will pay CPM, given that those impressions can go to waste. I also predict that there will be a surge of startups offering Google Video advert production work (studio production).
Vinny Lingham is an International Award winning Entrepreneur & Search Engine Marketer. He is currently CEO of