incuBeta acquires Revenews & CostPerNews, launched PlanetBeta

I know, I’ve been very quiet about this acquisition, mainly because of my April Fool’s hoax which caused quite a bit of a stir!

Sam announced the acquisition on April Fools day, and given my silence after the announcement, this caused quite a bit of confusion – with some people believing that it was an elaborate hoax! Also, I’ve been very busy in London, just arrived back in Cape Town now – so writing has been a bit slow!

In short (read the links above for more information), incuBeta has acquired Revenews & CostPerNews and is establishing a network of sites called PlanetBeta focusing on thought leadership in the online marketing & revenue creation space. This is also part of a broader strategy for us to incorporate much of the content from blogs that our Group’s 100+ staff write on a regular basis, for various personal and company blogs such as GottaQuirk & Clicks2Customers Blog. As a part of this transition, there will be a lot of upgrades made to Revenews in particular, so stay tuned for all the action.

The focus is going to be heavily in creating a network of thought leaders in our global industry and creating a platform of diverse voices. Lots of exciting stuff to come – I wish Sam Harrelson all the best in making things happen!