After about 2 years, we finally launched new corporate websites, which will hopefully have a better reflection of our business going forward, which like any other Internet business, is constantly evolving. People always ask what the difference is between Clicks2Customers & incuBeta, so here goes:
incuBeta:
incuBeta is a South African company, with offices in Cape Town. We employ a total of 50 staff to work on different online technology products, services & companies such as Desktop Search Bars, Synthasite & Clicks2Customers. incuBeta develops the technology solutions that power the Clicks2Customers business.
Clicks2Customers:
Clicks2Customers is a US registered subsidiary company (100% owned by incuBeta, with a small satellite office in California) which operates as a Paid Search Engine Marketing Affiliate. This is a very specific team of about 25 people within incuBeta who work in, and fully understand the PPC (Pay Per Click) marketing arena. We are currently in the process of setting up UK offices as well. This is incuBeta’s most successful business to date. We work with a few, very select merchants to drive them over $100m/annum in sales via the Pay Per Click search engines, such as Google, Yahoo, etc.
Synthasite:
Synthasite is a Proprietary Web Development Platform which we have created to assist us, and other affiliates in deploying websites which are largely built around product feeds, such as MeetPersonals. We have just finished round 1 of our Beta testing program and Synthasite is definitely a long term project for us. It’s a unique piece of intellectual capital that competes head on with products like Dreamweaver, Frontpage and the like, and something that we believe to be far more efficient in building affiliate websites.
Other products:
incuBeta is always investigating new and exciting products in the Internet space, focusing primarily on B2C marketing, and consumer driven applications. Desktop Search Bars is simply a forerunner to a new project that we are launching very soon…
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Comments On This Post
April 18, 2006 at 1:06 pm
The sites are looking really good. Well done to you and the team!
January 24, 2008 at 11:09 am
really really impressed by the progress of these companies. its great to see an sa entity in the search market internationally. congratulations on the synthasite deal as well.
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