Keynote Address at CJU

I’m sitting at CJU on this Sunny Sunday afternoon in Santa Barbara, CA. These guys are going pretty fast – here are some of the notes:

Elizabeth Chalowsky is the MC & VP of Marketing for CJ.

Jeff Pulen is the Keynote Speaker. Ran through a brief history of time in affiliate marketing.

CJ’s Vision:

To be recognized as the leading provider of online marketing solutions because their technology and services deliver superior performance for their clients.

CJ’s Mission:

Advertisers
Publishers
Innovative solutions
People

CJ powers over 47% of top retailers on the web. Top segments are travel, financial services, web services.
Launched over 150 new clients by mid-year.

Commitment to Quality
Pioneered publisher business standards
Updated Code of Conduct
Focused on Enforcement (CJ Network Quality)