links for 2006-10-27

1. Rhianna Says:
   October 27, 2006 at 8:09 am

   “PPC is just immediate. You pay, you get traffic, you convert…”
   That is an oversimplification: there’s a lot of planning prior to “the immediate.”
   Any “newbie” who believes/follows the above “automatic example” as a typic model will be likely to lose his/her shirt.

   I don’t engage in PPC because my main domain has a very general name/theme.

   I believe that PPC is more likely to convert for “the specific.” I would think that a model of statistical analysis would be an important component of any PPC campaign. Experimentation probably follows a scientific slant with precision (as opposed to throwing mud against the wall to see what sticks *lol*)

2. Rhianna Says:
   October 27, 2006 at 6:09 am

   “PPC is just immediate. You pay, you get traffic, you convert…”
   That is an oversimplification: there’s a lot of planning prior to “the immediate.”
   Any “newbie” who believes/follows the above “automatic example” as a typic model will be likely to lose his/her shirt.

   I don’t engage in PPC because my main domain has a very general name/theme.

   I believe that PPC is more likely to convert for “the specific.” I would think that a model of statistical analysis would be an important component of any PPC campaign. Experimentation probably follows a scientific slant with precision (as opposed to throwing mud against the wall to see what sticks *lol*)

3. Gordon Choi Says:
   October 27, 2006 at 1:26 pm

   I think with any profession, you always need a way to quantify the results and efforts. PPC has always been seen as an alternative to SEO as PPC’s results are mostly trackable and immediate. SEO, on the other hand, can take much longer to see any obvious results and relies heavily on the discretions of the search engines even if you have done everything humanly possible.

   People may argue that PPC is not rocket science, but it is certainly a new profession which has emerged out of the past 5-6 years. Performance affiliate businesses like Clicks2Customers relying on PPC can grow because we simply can do PPC much better in all the areas than any PPC-in-house teams in the world – from campaign setup to optimization to analysis.

4. Derrick Kotze Says:
   October 27, 2006 at 3:17 pm

   Two small things they seem to overlook with PPC are
   1. Very few sites are ever designed with PPC in mind compared to SEO, which makes those CTR to Conversions a whole lot more difficult and scientific
   2. PPC relies a lot on forecasting and realtime management, so it’s not as simple as pay, traffic, convert. vs. SEO which relies mostly on the implementation of standard rules.

5. Gordon Choi Says:
   October 27, 2006 at 11:26 am

   I think with any profession, you always need a way to quantify the results and efforts. PPC has always been seen as an alternative to SEO as PPC’s results are mostly trackable and immediate. SEO, on the other hand, can take much longer to see any obvious results and relies heavily on the discretions of the search engines even if you have done everything humanly possible.

   People may argue that PPC is not rocket science, but it is certainly a new profession which has emerged out of the past 5-6 years. Performance affiliate businesses like Clicks2Customers relying on PPC can grow because we simply can do PPC much better in all the areas than any PPC-in-house teams in the world – from campaign setup to optimization to analysis.

6. Derrick Kotze Says:
   October 27, 2006 at 1:17 pm

   Two small things they seem to overlook with PPC are
   1. Very few sites are ever designed with PPC in mind compared to SEO, which makes those CTR to Conversions a whole lot more difficult and scientific
   2. PPC relies a lot on forecasting and realtime management, so it’s not as simple as pay, traffic, convert. vs. SEO which relies mostly on the implementation of standard rules.

7. Blog Tips Says:
   August 17, 2009 at 2:19 am

   thank you for sharing

Sorry, comments for this entry are closed at this time.