Comments on: links for 2006-10-27 http://www.vinnylingham.com/links-for-2006-10-27.html Entrepreneur, Blogger, Speaker & Startup CEO Sun, 17 Jul 2011 17:29:47 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Blog Tips http://www.vinnylingham.com/links-for-2006-10-27.html/comment-page-1#comment-245712 Blog Tips Mon, 17 Aug 2009 02:19:22 +0000 http://www.vinnylingham.com/2006/10/links-for-2006-10-27.html#comment-245712 thank you for sharing thank you for sharing

]]> By: Derrick Kotze http://www.vinnylingham.com/links-for-2006-10-27.html/comment-page-1#comment-153689 Derrick Kotze Fri, 27 Oct 2006 18:17:29 +0000 http://www.vinnylingham.com/2006/10/links-for-2006-10-27.html#comment-153689 Two small things they seem to overlook with PPC are<br>1. Very few sites are ever designed with PPC in mind compared to SEO, which makes those CTR to Conversions a whole lot more difficult and scientific <br>2. PPC relies a lot on forecasting and realtime management, so it’s not as simple as pay, traffic, convert. vs. SEO which relies mostly on the implementation of standard rules. Two small things they seem to overlook with PPC are
1. Very few sites are ever designed with PPC in mind compared to SEO, which makes those CTR to Conversions a whole lot more difficult and scientific
2. PPC relies a lot on forecasting and realtime management, so it’s not as simple as pay, traffic, convert. vs. SEO which relies mostly on the implementation of standard rules.

]]> By: Gordon Choi http://www.vinnylingham.com/links-for-2006-10-27.html/comment-page-1#comment-153688 Gordon Choi Fri, 27 Oct 2006 16:26:39 +0000 http://www.vinnylingham.com/2006/10/links-for-2006-10-27.html#comment-153688 I think with any profession, you always need a way to quantify the results and efforts. PPC has always been seen as an alternative to SEO as PPC's results are mostly trackable and immediate. SEO, on the other hand, can take much longer to see any obvious results and relies heavily on the discretions of the search engines even if you have done everything humanly possible.<br><br>People may argue that PPC is not rocket science, but it is certainly a new profession which has emerged out of the past 5-6 years. Performance affiliate businesses like Clicks2Customers relying on PPC can grow because we simply can do PPC much better in all the areas than any PPC-in-house teams in the world - from campaign setup to optimization to analysis. I think with any profession, you always need a way to quantify the results and efforts. PPC has always been seen as an alternative to SEO as PPC’s results are mostly trackable and immediate. SEO, on the other hand, can take much longer to see any obvious results and relies heavily on the discretions of the search engines even if you have done everything humanly possible.

People may argue that PPC is not rocket science, but it is certainly a new profession which has emerged out of the past 5-6 years. Performance affiliate businesses like Clicks2Customers relying on PPC can grow because we simply can do PPC much better in all the areas than any PPC-in-house teams in the world – from campaign setup to optimization to analysis.

]]> By: Derrick Kotze http://www.vinnylingham.com/links-for-2006-10-27.html/comment-page-1#comment-1024 Derrick Kotze Fri, 27 Oct 2006 13:17:29 +0000 http://www.vinnylingham.com/2006/10/links-for-2006-10-27.html#comment-1024 Two small things they seem to overlook with PPC are 1. Very few sites are ever designed with PPC in mind compared to SEO, which makes those CTR to Conversions a whole lot more difficult and scientific 2. PPC relies a lot on forecasting and realtime management, so it’s not as simple as pay, traffic, convert. vs. SEO which relies mostly on the implementation of standard rules. Two small things they seem to overlook with PPC are
1. Very few sites are ever designed with PPC in mind compared to SEO, which makes those CTR to Conversions a whole lot more difficult and scientific
2. PPC relies a lot on forecasting and realtime management, so it’s not as simple as pay, traffic, convert. vs. SEO which relies mostly on the implementation of standard rules.

]]> By: Gordon Choi http://www.vinnylingham.com/links-for-2006-10-27.html/comment-page-1#comment-1022 Gordon Choi Fri, 27 Oct 2006 11:26:39 +0000 http://www.vinnylingham.com/2006/10/links-for-2006-10-27.html#comment-1022 I think with any profession, you always need a way to quantify the results and efforts. PPC has always been seen as an alternative to SEO as PPC's results are mostly trackable and immediate. SEO, on the other hand, can take much longer to see any obvious results and relies heavily on the discretions of the search engines even if you have done everything humanly possible. People may argue that PPC is not rocket science, but it is certainly a new profession which has emerged out of the past 5-6 years. Performance affiliate businesses like Clicks2Customers relying on PPC can grow because we simply can do PPC much better in all the areas than any PPC-in-house teams in the world - from campaign setup to optimization to analysis. I think with any profession, you always need a way to quantify the results and efforts. PPC has always been seen as an alternative to SEO as PPC’s results are mostly trackable and immediate. SEO, on the other hand, can take much longer to see any obvious results and relies heavily on the discretions of the search engines even if you have done everything humanly possible.

People may argue that PPC is not rocket science, but it is certainly a new profession which has emerged out of the past 5-6 years. Performance affiliate businesses like Clicks2Customers relying on PPC can grow because we simply can do PPC much better in all the areas than any PPC-in-house teams in the world – from campaign setup to optimization to analysis.

]]> By: Rhianna http://www.vinnylingham.com/links-for-2006-10-27.html/comment-page-1#comment-153687 Rhianna Fri, 27 Oct 2006 11:09:38 +0000 http://www.vinnylingham.com/2006/10/links-for-2006-10-27.html#comment-153687 "PPC is just immediate. You pay, you get traffic, you convert..." <br>That is an oversimplification: there's a lot of planning prior to "the immediate."<br>Any "newbie" who believes/follows the above "automatic example" as a typic model will be likely to lose his/her shirt. <br><br>I don't engage in PPC because my main domain has a very general name/theme.<br><br> I believe that PPC is more likely to convert for "the specific." I would think that a model of statistical analysis would be an important component of any PPC campaign. Experimentation probably follows a scientific slant with precision (as opposed to throwing mud against the wall to see what sticks *lol*) “PPC is just immediate. You pay, you get traffic, you convert…”
That is an oversimplification: there’s a lot of planning prior to “the immediate.”
Any “newbie” who believes/follows the above “automatic example” as a typic model will be likely to lose his/her shirt.

I don’t engage in PPC because my main domain has a very general name/theme.

I believe that PPC is more likely to convert for “the specific.” I would think that a model of statistical analysis would be an important component of any PPC campaign. Experimentation probably follows a scientific slant with precision (as opposed to throwing mud against the wall to see what sticks *lol*)

]]> By: Rhianna http://www.vinnylingham.com/links-for-2006-10-27.html/comment-page-1#comment-1015 Rhianna Fri, 27 Oct 2006 06:09:38 +0000 http://www.vinnylingham.com/2006/10/links-for-2006-10-27.html#comment-1015 "PPC is just immediate. You pay, you get traffic, you convert..." That is an oversimplification: there's a lot of planning prior to "the immediate." Any "newbie" who believes/follows the above "automatic example" as a typic model will be likely to lose his/her shirt. I don't engage in PPC because my main domain has a very general name/theme. I believe that PPC is more likely to convert for "the specific." I would think that a model of statistical analysis would be an important component of any PPC campaign. Experimentation probably follows a scientific slant with precision (as opposed to throwing mud against the wall to see what sticks *lol*) “PPC is just immediate. You pay, you get traffic, you convert…”
That is an oversimplification: there’s a lot of planning prior to “the immediate.”
Any “newbie” who believes/follows the above “automatic example” as a typic model will be likely to lose his/her shirt.

I don’t engage in PPC because my main domain has a very general name/theme.

I believe that PPC is more likely to convert for “the specific.” I would think that a model of statistical analysis would be an important component of any PPC campaign. Experimentation probably follows a scientific slant with precision (as opposed to throwing mud against the wall to see what sticks *lol*)

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