links for 2006-10-30

October 30, 2006 by Vinny Lingham

What is Impression Fraud?

Does it ever end? This has been a problem since day one with Google’s yield mechanism, but luckily, when you’re bidding on 25 million keywords like we are, I DARE anyone to try and impression fraud us!

(tags: Impression Fraud)
Corporate Restructuring at Google?

(tags: Google)

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This entry was posted on October 30, 2006 at 4:18 am and is filed under: Del.icio.us

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Comments On This Post

Cost Per News » Blog Archive » Impression Fraud is a Problem Says:
October 30, 2006 at 6:57 am

[...] links for 2006-10-30 » Vinny Lingham’s Blog [...]

Jem del Carmen Says:
October 30, 2006 at 11:39 am

That’s a very interesting concept. However how will you be able to catch impression fraud bots if they don’t click on your ads? The data you need to determine this are accessible only to Google.

Thanks.

Vinny Lingham Says:
October 30, 2006 at 12:03 pm

It’s actually not about catching it, because our strategy involves bidding on millions of keywords (Long Tail of Search), we don’t rely on certain keywords for our volumes. To impression fraud us, you’d basically need to access our entire database and then run lots of search queries through Google for all those keywords! Good luck!

Jem del Carmen Says:
October 30, 2006 at 9:39 am

That’s a very interesting concept. However how will you be able to catch impression fraud bots if they don’t click on your ads? The data you need to determine this are accessible only to Google.

Thanks.

Vinny Lingham Says:
October 30, 2006 at 10:03 am

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