Linkshare has just announced that they will be acquiring one of our friendly competitors, Super Affiliate Arbitrage company Traffic Strategies. I know Chad, Bill & Mark from Traffic Strategies quite well - congrats guys, well done! This adds tremendous validation to the work that we are doing in this space with Clicks2Customers. Kristopher Jones from Pepperjam put together a nice write up on this acquisition, pointing out potential conflicts.
I often quote a research paper that we produced, on Profit Sharing (read: Affiliate Marketing) as the model of the future for managing paid search. We have used some very sound economic & mathematical calculations to derive at these conclusion - and I have yet to meet a mathematician or economist who can refute the evidence presented in our special report. Linkshare is obviously listening…
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