Riya - Mark Moran – Visual Search & Soft Goods
Soft Goods Online
- Apparel: $15Bn
- Flowers, card, gifts: $6Bn
- Home products: $24Bn
- Jewelry, Luxury: $4Bn
- Total: $49Bn
Soft Goods have tens of millions of SKU’s, with no reliable UPC
Aesthetics are major purchase drivers
At the core, Riya is a search engine focused on Visual Search and currently consumers are very used to Text-Based Shopping (keywords linked to pages indexed with those keywords). Riya focuses on abstracting the search terms and trying to match that with images – he uses the example of “Red Strappy Shoes” and how it fails to find the right item in the traditional engines.
He proceeds to go through a number of interesting slides with Riya’s new user interface for Like.com that they’re launching soon. The technology is amazing!
Next up is Ron Schaeffer from Keycode.
Keycode is a barcode coupon business, that relies on the user printing the coupons and taking them into the offline store, but also online coupons. Keycode syndicates their data out to hundreds of sites, sub-affiliates/super-affiliates and private labelling.
Lincoln Brown from StarStyle takes the floor now. They work with TV shows & Music Videos to make items from the shows available on their site. Very innovative and clever! They are launching thelookbook.net for stylists to use for their clients.
Matt Syrett from Linkshare continues with a talk on how the industry is moving from the old affiliate model where you have one site that clicks through to a merchant, to a more engaging approach (not sure I agree with this).
Vinny Lingham is an International Award winning Entrepreneur & Search Engine Marketer. He is currently CEO of