Mashups

Mark Gibbs gave SynthaSite a very flattering review over the weekend in NetworkWorld.

He was really the first writer to pick up on the fact that SynthaSite is actually somewhat of a Mashup platform, if nothing else. We’re striving to create an environment where average people can mashup up widgets and create their own sites.

The biggest problems with many of the mashup offerings out there (and yes, some have gone bankrupt already), is that it’s too complex for the average user. Users don’t have a clue what a mashup is, and most don’t know what a widget is either - but they mostly understand the concept of putting stuff onto webpage.

Widget companies such as Slide & RockYou, really offer users a great way to create their own widgets, but nowhere to really publish them - that’s where platforms such as SynthaSite, Wordpress & Blogger come in - users want their own “home on the web”.

The Web 2.0 conference last week was great - although, as many people pointed out, Silicon Valley tends to get way too far ahead of the average user - and it often takes many years to drive user adoption for new and especially complicated technologies.

I’m hoping that with SynthaSite, we can bring mashups and widgets to the mass market - and make it dead simple to create their own websites.

Update: Kara Swisher details exactly what I’m talking about. The average people out there don’t actually have a clue of the “hottest trends”. They want simple and clean services.

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