Well, as expected, MySpace have opted NOT to build their own PPC system as speculated and instead have decided to partner with Google - instead of rehashing the news - here is a link to Bloomberg’s article.
I’m quite shocked at theĀ value of the deal as I would think that it would have a much higher value over nearly 4 years, but be that as it may - it will be interesting to see how Yahoo counters this move.
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