Coincidentally, in the same week that Microsoft received a Search Patent that allows them to de-dupe Paid & Natural search results to show only one listing, we discovered what we believe is a new algorithm in Google which feeds of an almost contradictory belief (in a sense).
We ran a small campaign on a client’s website and marketed a very relevant page through Google Adwords on a certain set of highly relevant keywords, where that page was very low down in the listings (and arguably, not a very competitive keyword and due to the site structure, the page was hidden quite deeply in the website). For the past week, that keyword was receiving very high clickthrough rates (+50%) due to the fact that is was in position #1 on the paid listings and very relevant to the keyword being bid on. We have now discovered that in one week, that page has quickly risen to #1 on the natural listings.
So the big question: Is Google using Adwords CTR & Performance data to influence their natural listings? We believe so!
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