Open Social : The FaceBook Killer?

Marc Andreessen’s blog post today has been great at helping to explain what Google’s drive around Open Social. After reading the post, I think Facebook may have found some competition for the first time.

Two important points to note: Yahoo & MySpace are not participating in the war on Facebook – and I do mean it’s a war, as just about everyone else is pushing for open standards (which I totally support!!).

Now the question is: Google & friends vs Facebook – who wins? It’s like the big question of Alien vs Predator in a way :-) . I’m going to stick my neck out here, and say that I think Facebook has met it’s match and Open Social will eventually force them to comply with more open standards.

Who knows, maybe the big loser here is actually Microsoft with their $15bn valuation on Facebook!

Allow me to quote my favourite comedian, Russell Peters : “Somebody is going to get a hurt real bad!” :-)

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Comments On This Post

  1. Ryan Holder Says:
    November 1, 2007 at 12:06 am

    You have given away the fact you were up late last night watching Alien vs Predator :)

    Do you think Facebook has got to big to adopt a “if you cant beat them, then join them” attitude. Not that I am saying they are going to lose.

    Would it be so bad for them to support this idea and be the top social network on the system.

  2. Vinny Lingham Says:
    November 1, 2007 at 12:11 am

    Ryan – I think it’s a great idea and that the need to adopt it for the sake of developers like us, but realistically, it’s not going to happen any time soon, because they don’t need to right now.

  3. [...] Open Social : The FaceBook Killer? » This Summary is from an article posted at Vinny Lingham’s Internet Marketing Blog on Wednesday, [...]

  4. Ryan Holder Says:
    October 31, 2007 at 10:06 pm

    You have given away the fact you were up late last night watching Alien vs Predator :)

    Do you think Facebook has got to big to adopt a “if you cant beat them, then join them” attitude. Not that I am saying they are going to lose.

    Would it be so bad for them to support this idea and be the top social network on the system.

  5. Vinny Lingham Says:
    October 31, 2007 at 10:11 pm

    Ryan – I think it’s a great idea and that the need to adopt it for the sake of developers like us, but realistically, it’s not going to happen any time soon, because they don’t need to right now.

  6. Mike Mothner Says:
    November 1, 2007 at 7:02 pm

    OpenSocial may help keep Facebook on its toes, but beyond that, I do not believe that it will pose much threat to Facebook’s current level of growth and popularity, especially with the $240 million investment by Microsoft. However, Vinny makes a very good point that one benefit of OpenSocial may be that it will force Facebook to adopt more open standards.

  7. Anand Says:
    November 2, 2007 at 12:01 am

    Hi Vinny
    You cannot call Microsoft a loser here. MS has been around for quite a long time to know how competitors attack. For one, the 1.6 percent stake cannot be extrapolated to be called a $15 billion valuation. MS has secured an advertising deal with Facebook.

    Now, look at this advertising deal from the point of this news: http://www.techmeme.com/071030/p68#a071030p68

    Facebook could be launching a Social ad network that can be even matching up with Adsense..Nobody can be sure how large that can go, but the blogosphere now calls it a $100 billion company!

    That’s not it..FB is also coming up with other things like Facebook Music, etc..(http://www.techcrunch.com/2007/10/31/more-facebook-music-rumors/)

    So, I think merely launching OpenSocial is not going to get FB cowed down..All this being said, I am an open admirer of Google, and would love to see it win this battle!

  8. Mike Mothner Says:
    November 1, 2007 at 5:02 pm

    OpenSocial may help keep Facebook on its toes, but beyond that, I do not believe that it will pose much threat to Facebook’s current level of growth and popularity, especially with the $240 million investment by Microsoft. However, Vinny makes a very good point that one benefit of OpenSocial may be that it will force Facebook to adopt more open standards.

  9. Anand Says:
    November 1, 2007 at 10:01 pm

    Hi Vinny
    You cannot call Microsoft a loser here. MS has been around for quite a long time to know how competitors attack. For one, the 1.6 percent stake cannot be extrapolated to be called a $15 billion valuation. MS has secured an advertising deal with Facebook.

    Now, look at this advertising deal from the point of this news: http://www.techmeme.com/071030/p68#a071030p68

    Facebook could be launching a Social ad network that can be even matching up with Adsense..Nobody can be sure how large that can go, but the blogosphere now calls it a $100 billion company!

    That’s not it..FB is also coming up with other things like Facebook Music, etc..(http://www.techcrunch.com/2007/10/31/more-facebook-music-rumors/)

    So, I think merely launching OpenSocial is not going to get FB cowed down..All this being said, I am an open admirer of Google, and would love to see it win this battle!

  10. Chui Says:
    November 2, 2007 at 6:06 am

    The loser is actually Microsoft, who has been trying to persuade users to come back to Windows, which used to be a platform, if anyone remembers. Windows was supplanted by the browser, and now giant APIs which use HTML and javascript. This is going to make it even harder for rich client apps to gain traction.

  11. Chui Says:
    November 2, 2007 at 4:06 am

    The loser is actually Microsoft, who has been trying to persuade users to come back to Windows, which used to be a platform, if anyone remembers. Windows was supplanted by the browser, and now giant APIs which use HTML and javascript. This is going to make it even harder for rich client apps to gain traction.

  12. Vinny Lingham Says:
    November 2, 2007 at 3:22 pm

    Anand – I really think that Facebook have lost the edge on their developer platform with Open Social – the news just keeps getting better – even MySpace has joined – Facebook will have to follow suit, and then Microsoft arguably did overpay – remember that there are other investors following Microsoft’s valuation – that was part of Facebook’s plan – and I think the may be reconsidering the valuation.

  13. Vinny Lingham Says:
    November 2, 2007 at 1:22 pm

    Anand – I really think that Facebook have lost the edge on their developer platform with Open Social – the news just keeps getting better – even MySpace has joined – Facebook will have to follow suit, and then Microsoft arguably did overpay – remember that there are other investors following Microsoft’s valuation – that was part of Facebook’s plan – and I think the may be reconsidering the valuation.

  14. Gordon Choi Says:
    November 4, 2007 at 9:43 am

    Vinny, even since hearing about Open Social I have been wanting to see your comments / thoughts about this new adventure of Google into social networking sites.

  15. Gordon Choi Says:
    November 4, 2007 at 7:43 am

    Vinny, even since hearing about Open Social I have been wanting to see your comments / thoughts about this new adventure of Google into social networking sites.

  16. John Says:
    February 8, 2008 at 2:10 pm

    How has the open social network progressed so farm, any thoughts?

  17. John Says:
    February 8, 2008 at 12:10 pm

    How has the open social network progressed so farm, any thoughts?

  18. zara clothing Says:
    January 9, 2009 at 3:43 am

    Why the man looking like that ?? Is there anything wrong. I read And i support your Article but beyond that, I do not believe that it will pose much threat to Facebook's current level of growth and popularity,

  19. Devon Cottages Says:
    April 3, 2009 at 7:21 am

    Social Networking is a great addition to the internet.. however, I think there needs to be limits to how social people behave online.

  20. Suzy Says:
    July 15, 2009 at 12:02 am

    Google Wave coming out later this year will really give Facebook a run for it's money I believe. It is open source, and a user will be able to set up their browser how they want, with whatever different apps and sites all in one page if need be. Think of all social media sites together.

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Vinny Lingham is an International Award winning Entrepreneur & Search Engine Marketer. He is currently CEO of Free Website maker, Yola.

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