Paid Search Best Practice Guide from e-Consultancy

November 23, 2006 by Vinny Lingham

I just downloaded and printed (all 250+ pages!) the e-Consultancy PPC Best Practice Guide, which I must say is a fantastic piece of work! If you’re not an e-Consultancy member, you should be, even if just to get this guide - but over and above that, they’re a great resource for affiliate marketing & online marketing information. It’s got great information on how to run a Pay Per Click campaign and even for beginners or pro’s it’s a good roundup of best practice. It’s probably the most up to date guide out there that I’ve seen in a very long time. I highly recommend it for everyone in the PPC space - I’m still shocked at how detailed it is! They charge $179 for this report or $269 for full access to all their reports - we subscribe to the latter.
Disclaimer: There is no financial relationship between myself/incuBeta (other than the fact that we’re a paying subscriber) and e-Consultancy and they did not ask for this plug!

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This entry was posted on November 23, 2006 at 11:12 am and is filed under: MSN / Pay Per Click / Search Engine Marketing / Yahoo

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Gordon Choi 1 year ago 1 point
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It's an awesome guide for the paid search industry. I agree the fact that PPC is quickly becoming a bit too complicated and hard to keep up-to-date for the non-savvy, especially with other PPC players like Yahoo and MSN are trying to catch up with Google.

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Carsten Cumbrowski 1 year ago 1 point
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Its funny I just put a whole page up at my site for e-consultancy at the same time you wrote this. I didn't see that report though. I was going over the buyers guides they offer (for the UK market).

They seem to be the UK "counterpart" to MarketingSherpa here in the US.

The thought to get a subscription for a year crossed my mind, but I did not check further.

Now I am reading your post and believe that I should hold on to my original thought and spend the 149 british pounds for the subscription. Thanks for the info.

Cheers,
Carsten

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Paid Search Best Practice Guide from e-Consultancy