Paid Search Best Practice Guide from e-Consultancy

Paid Search Best Practice Guide from e-Consultancy

e-ConsultancyI just downloaded and printed (all 250+ pages!) the e-Consultancy PPC Best Practice Guide, which I must say is a fantastic piece of work!  If you’re not an e-Consultancy member, you should be, even if just to get this guide - but over and above that, they’re a great resource for affiliate marketing & online marketing information.  It’s got great information on how to run a Pay Per Click campaign and even for beginners or pro’s it’s a good roundup of best practice.  It’s probably the most up to date guide out there that I’ve seen in a very long time.  I highly recommend it for everyone in the PPC space - I’m still shocked at how detailed it is!  They charge $179 for this report or $269 for full access to all their reports - we subscribe to the latter.
Disclaimer:  There is no financial relationship between myself/incuBeta (other than the fact that we’re a paying subscriber) and e-Consultancy and they did not ask for this plug!

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Comments On This Post

  1. Gordon Choi Says:
    November 23, 2006 at 1:33 pm

    It’s an awesome guide for the paid search industry. I agree the fact that PPC is quickly becoming a bit too complicated and hard to keep up-to-date for the non-savvy, especially with other PPC players like Yahoo and MSN are trying to catch up with Google.

  2. Gordon Choi Says:
    November 23, 2006 at 3:33 pm

    It’s an awesome guide for the paid search industry. I agree the fact that PPC is quickly becoming a bit too complicated and hard to keep up-to-date for the non-savvy, especially with other PPC players like Yahoo and MSN are trying to catch up with Google.

  3. Carsten Cumbrowski Says:
    November 24, 2006 at 2:54 pm

    Its funny I just put a whole page up at my site for e-consultancy at the same time you wrote this. I didn’t see that report though. I was going over the buyers guides they offer (for the UK market).

    They seem to be the UK “counterpart” to MarketingSherpa here in the US.

    The thought to get a subscription for a year crossed my mind, but I did not check further.

    Now I am reading your post and believe that I should hold on to my original thought and spend the 149 british pounds for the subscription. Thanks for the info.

    Cheers,
    Carsten

  4. Carsten Cumbrowski Says:
    November 24, 2006 at 4:54 pm

    Its funny I just put a whole page up at my site for e-consultancy at the same time you wrote this. I didn’t see that report though. I was going over the buyers guides they offer (for the UK market).

    They seem to be the UK “counterpart” to MarketingSherpa here in the US.

    The thought to get a subscription for a year crossed my mind, but I did not check further.

    Now I am reading your post and believe that I should hold on to my original thought and spend the 149 british pounds for the subscription. Thanks for the info.

    Cheers,
    Carsten

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Vinny Lingham is an International Award winning Entrepreneur & Search Engine Marketer. He is currently CEO of Synthasite, a Web 2.0 Startup.

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