I am looking to put together a research paper around why Google is so successful at Paid Search (and Yahoo/MSN are not), from a Macro-Economic perspective. I’ve written a bit about this in my post called “The Clash of the Titans“, but I want to go a bit more in depth and do some number crunching around the global economics of this contest. The successful applicant will get co-authoring rights to the report, which will be published on this blog (which reaches about 50,000 unique visitors per month), and potentially some consulting fees if the report stirs enough attention from the right people…
Requirements:
- Reasonable understanding of Macro-Economics & Good Financial Skills
- Solid Report/Thesis writing skills (to prepare a fully researched paper)
- Pay Per Click experience and working knowledge of the industry
- Lots of spare time over the next 6 weeks (Target release date is 15 January)
- Self Starter (I’m just going to point out the things I want covered, and how – and you need to figure out the rest!)
- Enthusiasm!
If you’re interested, please email me at : vlingham@gmail.com with the subject : “Research Assistant” (important, in case of spam filters)
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