One of my favourite books, that I have yet to read, is The Fall of Advertising & the Rise of PR, by Al & Laura Ries - it’s probably go alot to say about our website activity today!
I hadn’t actually realised how effective PR really was until today. Christine Stander, our in-house SEO GURU (and I do mean GURU!!), recently wrote an article which was published on SiteProNews.com, and we have received over 8 leads in the past 24 hours, and counting! It’s absolutely amazing, without marketing our site, we receive about 1-2 leads per day, so the increase was noticeable.
Best of all, this hasn’t cost us a cent! Here’s to the rise of PR!
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