The Why Behind Advertiser Decisions

Bidding on Trademarks:

Restrictions due to language concerns – representation of brand. Consistency with brand strategies both offline and online.
Bidding is being capped in an effort to stem competition. Poor strategy? What about Google Adwords?

Canabalization by affiliates on SEO efforts? Holistic marketing – overall beneficial.

Cookie Duration:Up to 120 days. Based on data gathered from CJ (Click Date, Purchase Date).

80/20 Rule – Risk of affiliates not conducting themselves properly – focus on the big ones with revenu generation.

EPC: Campaign selection, not an ongoing measure – Too much emphasis

Success Metrics for Advertisers: Life Value, Bottom Line (Monthly P & L), CPA, Average Sale, CTR, CR, EPC

Data Feed: Poor quality in general – Advertisers failed to mention. Leading to Search Engine Spam – not impressed.

Software – serious issue for advertisers – closely monitored – Forced Clicks are an issue.

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