TraffIQ is a new breed of Internet Traffic Exchanges and it has a great team behind it. The CEO, Mark Khan, has just made an announcement at an imminent launch in July.
About TRAFFIQTM
TRAFFIQ is set to launch in July 2007 as an open, transparent and efficient online exchange for Internet traffic. The experience of TRAFFIQ’s founders as publishers, marketers, media buyers and Internet technology specialists has enabled them to recognize costly inefficiencies and gross inequities in the current online media buying and selling process. In light of these inefficiencies and inequities, they have sought to establish a data-rich trading platform that will mutually benefit all buyers and all sellers by maximizing their yield and managing their inventory effectively. The founders of TRAFFIQ have directed their extensive experience and unyielding passion to improve not only the process, but also the results.
This could become the next Google Adsense killer, if they get it right. If Google’s acquisition of Doubleclick goes through, it changes this space significantly and with Yahoo right on their heels with RightMedia’s acquisition the online advertising marketplace couldn’t be hotter right now.
If TraffIQ succeeds, it could blow open the lid on this industry, as Google did, by automating media buying through AdSense, but instead, TraffIQ will give real time intelligence as to how online media placements are performing. Very often this is impossible as you have to deal with sales people in order to establish your placements, and then you cannot adjust your media buys on the fly but have to wait until your media buy is completed before signing a new IO (Insertion Order), etc.
Time will tell, but I believe that TraffIQ is DoubleClick 2.0…
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