Let’s look at the math:
Microsoft does not understand search monetization.
Yahoo does not understand search monetization.
Combining the two does not mean they suddenly will. The only company laughing at all this is Google…
I’ve written extensively about how to improve search monetization but both Microsoft & Yahoo place both internal and geographical politics above efficient business (running separate bidding marketplaces per country). As long as merchants are making considerable returns from Google - they are not going to use their valuable time on other search engines. Ok, so perhaps this merger will now improve return on effort for running MSN/Yahoo campaigns by combining the traffic, but it’s still a long road ahead for the combined company if it continues to focus on running multiple bidding marketplaces.
On a lighter note, I heard a great joke today:
What do you get when you merge Microsoft & Yahoo? Microsoft
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Love the joke!
~Giz!
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What this merger will bring is probably two sides of egoistic marketers finding to see what the other will add to what they already have in order to beat Google. And I don't see it happening because of this particular deal..
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I must say that in MS' Sharepoint searching(intranet) they've not done that bad job, but enjoyed your post.
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Yahoo! search has failed and they don't seem to offer support to their publishers or advertisers. Strikes me that they work in silo's and don't want to spread the best of breed across the globe. They continue to focus on the states and leave the rest of the world behind.
Lets see what happens I'm pulling for Microsoft.
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It'll give them a large chunk of the search market but they won't be anywhere close to Google and they never will, in terms of their search technology and algorithms, Google's light years ahead.
On another note though, think about the massive email base they're going to have. Yahoo 300 millions subscribers to hotmails hoever many... plus Yahoo's web portal is by far the biggest of the 3...
I think they've realised that they're lost the race to world domination in SEARCH, they're doing it for other reasons. YaSoft! Lets see what they can offer!!!
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