ValueClick buys FastClick

CJ parent company, Valueclick has just announced that it will acquire Fastclick.

I personally think it’s a brilliant move, as it helps them to consolidate their position in the industry. ValueClick is really coming into it’s own.

However, this latest acquisition opens the door to another question:

Who is going to acquire ValueClick? My best guess is eBay! Why?

1. eBay needs to get into search. ValueClick owns Search123
2. CJ runs eBay’s affiliate programs in many countries.
3. Valueclick offers eBay the media platforms it needs to expand with.

Or maybe I’m just crazy

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