Since the big buzz yesterday when Google launched Google Analytics, I’ve been doing a lot of thinking around this space. I’ve been using web analytics tools since 2000, and what’s interesting is that it’s become second nature to me, so I assume everyone else is doing it – having read the blogs and articles yesterday, I’m sorely mistaken.

The next big question is : Who will win the analytics war? Google or Yahoo? Umm, oh, I forgot – Yahoo doesn’t have an analytics package! Well that’s easily solved with money…

So who is the most likely suitor? In my humble opinion, if Yahoo did not acquire Clicktracks, I would be most surprised. At incuBeta, we use both Urchin & Clicktracks, and I must say that Clicktracks is superior from a usability and a functionality standpoint. Add in the fact that the investors in that company must be getting the jitters due to having to compete with free Urchin, I would say that Yahoo could purchase it for a steal.

Let’s see how that plays out, but rest assured, Yahoo! WILL make an analytics acquisition, and soon.