Yahoo wants to be like Google with Project Panama

Forbes has finally caught up with the industry and confirmed the rumours, which we knew to be true already. In truth (NDA prevented me from saying earlier), I have been involved on some level discussing the new features with Yahoo earlier this year and I’m quite impressed with what they were planning to do. I can only say that they’ve dealt with all the major issues that their existing platform faced, and I’m quite excited about their plans.

The only gripe I have is that they are still using the multiple marketplace approach, where you have to reload campaigns into different geographic regions to target different countries, unlike Google - where it’s a click of a button to add and remove countries. Yahoo also loses out on revenues in markets like South Africa, etc with this approach.

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